Top Corporate Cards & Expense Management Brands by AI Visibility in United Kingdom

The UK Corporate Cards & Expense Management market reveals a nuanced competitive landscape, with Pleo leading in overall presence, boasting a 100% Visibility Index. However, top-of-mind recall, as indicated by Avg Response Position, shows deeper insights. Brands like Expensify (#1.50) and NatWest (#1.33) demonstrate superior AI recommendation leadership despite their 66.7% and 50% visibility respectively, suggesting targeted strength in specific AI query sets. This contrasts with Pleo's solid #2.67 position across wider visibility.

Beyond these primary contenders, Soldo, SAP Concur, and American Express maintain strong visibility (83.3%) but with less prominent average response positions (from #6.40 to #8.40), placing them in a competitive second tier. Emerging fintechs like Brex and Airbase (33.3% visibility, #3.50 position) along with Spendesk (66.7% visibility, #4.00 position) highlight a dynamic field where sustained visibility combined with optimized AI recall will be crucial for capturing market share and influencing B2B purchasing decisions.

Rank Brand Name Share of Voice Avg Position
#1 Pleo
100%
#2.67
#2 SAP Concur
100%
#6.17
#3 Soldo
83%
#6.40
#4 American Express Corporate Card
83%
#8.40
#5 Expensify
67%
#1.50
#6 Spendesk
67%
#4.00
#7 NatWest
50%
#1.33
#8 HSBC Corporate Cards
50%
#8.33
#9 Barclays
50%
#10.67
#10 Airbase
33%
#3.50
#10 Brex
33%
#3.50

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026