Top Cross-Border Business Payments & FX Brands by AI Visibility in United Kingdom

The UK cross-border business payments and FX market presents a dynamic GEO landscape. While OFX achieves 100% generative AI visibility, superior top-of-mind recall, indicated by leading AI recommendation arrays, is consistently captured by Western Union Business Solutions (#1.0) and NatWest (#1.33), despite their 50% visibility. Wise also commands strong immediate recall (#2.75) with 66.7% visibility, surpassing OFX's #4.17 position, highlighting a distinction between presence and recommendation leadership.

A substantial second-tier includes HSBC, Revolut, WorldFirst, and Barclays, each at 66.7% visibility but with average response positions ranging from #7.25 to #9.75. PayPal and Ebury, both at 50% visibility, contribute further with mid-range recall. This data underscores that while broad visibility is crucial, a low average response position signifies a distinct competitive advantage in consistently securing prime generative AI recommendations within this critical FinTech segment.

Rank Brand Name Share of Voice Avg Position
#1 Wise
100%
#3.00
#2 OFX
100%
#4.17
#3 Revolut Business
100%
#7.83
#4 Convera
83%
#2.60
#5 HSBC
67%
#7.25
#6 WorldFirst
67%
#9.00
#7 Barclays
67%
#9.75
#8 NatWest
50%
#1.33
#9 Lloyds
50%
#4.33
#10 PayPal
50%
#4.67

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026