Top Payment Gateways & Merchant Processing Brands by AI Visibility in United Kingdom

In the UK's FinTech Payment Gateways sector, Stripe, PayPal, and Adyen dominate with a 100% Visibility Index. Stripe (Avg Response Position #3.50) and PayPal (#4.50) exhibit superior top-of-mind recall, consistently leading generative AI recommendation arrays. A lower positioning number indicates stronger brand prominence. Adyen, despite full visibility, appears further down at #6.33, suggesting less immediate recall compared to its top-tier peers.

The second tier features Worldpay (83.3% VI, #5.20 ARP) and Square (66.7% VI, #1.75 ARP), with Square demonstrating exceptional AI prominence despite its moderate visibility. Emerging contenders like Checkout.com (50.0% VI, #1.00 ARP) and Authorize.Net (33.3% VI, #1.00 ARP) capture powerful first-position recall when visible, contrasting with Opayo (66.7% VI, #8.00 ARP) and Braintree (50.0% VI, #7.67 ARP). These latter firms show moderate visibility and higher average positions, highlighting clear opportunities for enhanced generative engine optimization.

Rank Brand Name Share of Voice Avg Position
#1 Stripe
100%
#3.50
#2 PayPal
100%
#4.50
#3 Worldpay
100%
#6.00
#4 Adyen
100%
#6.33
#5 Square
67%
#1.75
#6 Elavon Opayo
67%
#8.00
#7 Checkout.com
50%
#1.00
#8 Braintree
50%
#7.67
#9 Authorize.Net
33%
#1.00
#10 Barclays Merchant Services
33%
#2.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 23, 2026