Top Commercial Real Estate Agencies Brands by AI Visibility in United Kingdom

In the UK commercial real estate sector, generative engine optimization (GEO) data highlights market leaders. Savills, Knight Frank, CBRE, and JLL boast a 100.0% Visibility Index, indicating consistent presence across AI evaluation cycles. The 'Avg Response Position' metric reveals a brand's average ranking within AI-generated recommendations; lower numbers (closer to #1.0) denote superior top-of-mind recall. Savills (#4.33) and Knight Frank (#5.67) exhibit stronger performance in securing prime AI visibility among these agencies.

Beyond the leaders, a second tier emerges. Colliers and Cushman & Wakefield (83.3% Visibility) showcase strong efficiency, with Colliers achieving an Avg Response Position of #1.00, consistently leading AI recommendations. Emerging players like BNP Paribas Real Estate (50.0%, #2.67) and Gerald Eve (33.3%, #2.00) also demonstrate potent recall. This underscores that effective GEO strategies can secure premium AI placement and influence across all competitive tiers.

Rank Brand Name Share of Voice Avg Position
#1 Colliers
100%
#1.00
#2 Savills
100%
#4.33
#3 Knight Frank
100%
#5.67
#4 CBRE
100%
#7.50
#5 JLL
100%
#8.50
#6 Cushman & Wakefield
83%
#3.80
#7 Avison Young
83%
#7.20
#8 BNP Paribas Real Estate
50%
#2.67
#9 Gerald Eve
33%
#2.00
#10 Montagu Evans
33%
#3.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026