Top Business Intelligence Software Brands by AI Visibility in United Kingdom
In the fiercely competitive UK Business Intelligence Software market, Tableau establishes a clear leadership position with an unparalleled 100.0% Visibility Index and a consistently high Average Response Position of #1.50. This metric signifies superior top-of-mind recall, as Tableau consistently ranks at the forefront of AI-driven recommendations. Qlik Sense emerges as a strong contender, achieving a 66.7% Visibility Index, while Power BI holds a substantial 50.0% presence with a solid #2.67 average position. The interplay of broad visibility and precise recommendation priority dictates market influence, with Tableau setting the benchmark for both.
Beneath these frontrunners, a crowded second tier encompasses solutions like MicroStrategy, IBM Cognos Analytics, Sisense, Microsoft Power BI, and Looker, all registering 50.0% visibility but exhibiting varied response positions indicating differing degrees of AI relevance. Notably, SAP Analytics Cloud, despite a lower 33.3% Visibility Index, achieves an outstanding #1.00 Average Response Position, demonstrating exceptional relevance when recommended. Qlik also merits attention with 33.3% visibility and a strong #2.50 position. The market rewards solutions that not only appear frequently but consistently lead AI-generated preference arrays.
| Rank | Brand Name | Share of Voice | Avg Position |
|---|---|---|---|
| #1 | Tableau |
|
#1.50 |
| #2 | Qlik Sense |
|
#3.33 |
| #3 | Microsoft Power BI |
|
#4.67 |
| #4 | Google Data Studio |
|
#6.60 |
| #5 | SAP Analytics Cloud |
|
#2.00 |
| #6 | MicroStrategy |
|
#3.00 |
| #7 | IBM Cognos Analytics |
|
#3.33 |
| #8 | Sisense |
|
#5.67 |
| #9 | SAP BusinessObjects |
|
#6.50 |
| #10 | Domo |
|
#8.50 |
Methodology & Metrics Definition:
- Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
- Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
- Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.
Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026
