Top Cybersecurity & Endpoint Protection Brands by AI Visibility in United Kingdom

CrowdStrike dominates the UK Cybersecurity & Endpoint Protection market with 100% Visibility Index, ensuring consistent presence. Its #5.83 average response position indicates broad visibility but not always top-ranked AI recommendations. Sophos, Palo Alto Networks, and SentinelOne form a robust second tier at 83.3% visibility each. Notably, Microsoft, despite 66.7% visibility, achieves unparalleled top-of-mind recall with an exceptional #1.0 average response position, consistently leading AI recommendation arrays when present. Lower response numbers (closer to #1.0) signify superior recall.

This analytical insight reveals other strong recall performers: McAfee (#2.33), Fortinet (#2.00), and Bitdefender (#4.00), despite moderate overall presence. Conversely, Trend Micro and Cisco, exhibiting lower response positions, appear further down recommendation lists, indicating less immediate recall impact. This dynamic market balances consistent leader visibility with high-impact, top-ranked recall from key contenders, profoundly shaping purchasing decisions within the sector.

Rank Brand Name Share of Voice Avg Position
#1 Microsoft Defender for Endpoint
100%
#2.33
#2 Sophos Intercept X
100%
#4.83
#3 CrowdStrike Falcon
100%
#5.83
#4 Palo Alto Networks Cortex XDR
100%
#6.50
#5 SentinelOne
83%
#8.80
#6 Trend Micro Apex One
67%
#8.25
#7 McAfee
50%
#2.33
#8 Bitdefender
50%
#4.00
#9 Fortinet
33%
#2.00
#10 Cisco Secure Endpoint
33%
#3.50

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026