Top E-commerce Software Platforms Brands by AI Visibility in United Kingdom

The UK e-commerce software market exhibits concentrated leadership, with Shopify, Salesforce Commerce Cloud, BigCommerce, Adobe Commerce, and WooCommerce achieving 100% Visibility Index in generative AI recommendations. Shopify decisively leads with an outstanding #1.00 Average Response Position, indicating unparalleled top-of-mind recall. Salesforce Commerce Cloud (#2.33) and BigCommerce (#3.67) are strong contenders. A lower positioning number signifies superior capture of AI's recommendation arrays, directly impacting brand visibility and B2B consideration.

While these platforms dominate, Adobe Commerce (#5.83) and WooCommerce (#7.00) maintain full visibility but appear lower in recommendation order, suggesting less immediate recall. This starkly contrasts with second-tier entrant Commercetools, which holds only a 33.3% Visibility Index and a #7.50 Average Response Position. This indicates a significantly weaker presence and lower priority within AI-driven recommendations, highlighting the substantial challenge for emerging players to achieve top-tier generative engine optimization in this competitive landscape.

Rank Brand Name Share of Voice Avg Position
#1 Shopify
100%
#1.00
#2 Salesforce Commerce Cloud
100%
#2.33
#3 BigCommerce
100%
#3.67
#4 Adobe Commerce
100%
#5.50
#5 WooCommerce
100%
#7.00
#6 Square Online
33%
#5.50
#7 Commercetools
33%
#7.50

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 23, 2026