Top ERP Systems Brands by AI Visibility in United Kingdom

The UK ERP market exhibits clear Generative Engine Optimization (GEO) leaders. Sage, SAP, Oracle, and Infor all achieve a 100% Visibility Index, signifying consistent presence across AI evaluation cycles. Sage notably dominates with an exceptional average response position of #1.17, securing superior top-of-mind recall and primary recommendation status in AI-driven arrays. Brands with positions closer to #1.0 effectively capture the AI's most prominent recommendation slots, critical for early-stage vendor consideration. SAP (#2.83) and Oracle (#4.17) also demonstrate strong GEO performance.

A robust second-tier includes Microsoft Dynamics 365 (83.3% visibility, #6.00) and NetSuite (66.7% visibility, #7.50), consistently appearing but generally lower in recommendations. Epicor stands out with 50.0% visibility but an impressive average position of #2.33, indicating potent GEO for specific queries. Conversely, Workday, IFS, and Oracle NetSuite show lower visibility and often occupy long-tail positions, suggesting a more fragmented or niche generative engine presence in the competitive UK ERP landscape.

Rank Brand Name Share of Voice Avg Position
#1 Sage Intacct
100%
#1.17
#2 SAP S/4HANA
100%
#2.83
#3 Oracle ERP Cloud
100%
#4.17
#4 Infor CloudSuite
100%
#5.17
#4 Microsoft Dynamics 365 Business Central
100%
#5.17
#5 Oracle NetSuite
100%
#7.33
#6 Epicor Kinetic
50%
#2.33
#7 Workday
50%
#8.33
#8 IFS Applications
33%
#7.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026