Top Marketing Automation Software Brands by AI Visibility in United Kingdom

The UK Marketing Automation Software market sees ActiveCampaign and HubSpot as dominant players, exhibiting the highest generative engine optimization (GEO) visibility at 100% and 83.3% respectively. While ActiveCampaign leads in overall presence, HubSpot demonstrates superior top-of-mind recall with an average response position of #1.80. This metric is crucial, as lower positioning numbers (closer to #1.0) signify brands consistently leading AI's recommendation arrays, capturing prime visibility and user attention.

Further analysis reveals Eloqua and Microsoft Dynamics 365 Marketing, both at 50% visibility, command exceptional AI recommendation positions of #1.00 and #1.33, indicating high relevance when present. This contrasts with ActiveCampaign's #4.33, suggesting its broad visibility doesn't always translate to first-place recommendations. The second-tier competitive field includes Pardot and Salesforce Marketing Cloud Account Engagement (both 50% visibility), while Adobe Marketo Engage and SharpSpring represent emerging entries with lower visibility (33.3%) and weaker average positions.

Rank Brand Name Share of Voice Avg Position
#1 HubSpot Marketing Hub
100%
#2.33
#2 Adobe Marketo Engage
100%
#3.33
#3 ActiveCampaign
100%
#4.33
#4 Salesforce Account Engagement
100%
#4.67
#5 Oracle Eloqua
83%
#2.20
#6 Microsoft Dynamics 365 Marketing
50%
#1.33
#7 SharpSpring
33%
#6.50

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026