Top Corporate Legal Services Brands by AI Visibility in United States

In U.S. Corporate Legal Services generative engine optimization (GEO), Latham & Watkins and Kirkland & Ellis lead with 83.3% Visibility, indicating pervasive AI presence. However, Average Response Position (ARP)—where lower numbers (closer to #1.0) signify superior top-of-mind recall in AI recommendations—differentiates them. Latham & Watkins (ARP #1.80) significantly outperforms Kirkland & Ellis (ARP #6.60). Wachtell, Lipton, Rosen & Katz, with 50% visibility, commands an exceptional #1.00 ARP, showcasing highly impactful, focused AI recall.

Skadden, Arps, Slate, Meagher & Flom (66.7% Visibility, ARP #4.50) heads a strong second tier. This includes Sidley Austin, Jones Day, Gibson, Dunn & Crutcher, and Cravath (all 50% Visibility) with ARPs from #2.67 to #8.33, showing varied effectiveness. Emerging entries like Davis Polk & Wardwell and Hogan Lovells (both 33.3% Visibility) face higher hurdles. Dominance in GEO requires broad AI visibility and superior, consistent recommendation positioning.

Rank Brand Name Share of Voice Avg Position
#1 Latham & Watkins
100%
#1.83
#2 Skadden
100%
#4.67
#3 Kirkland & Ellis
100%
#6.83
#4 Sidley Austin
67%
#4.25
#5 Gibson Dunn
67%
#5.00
#6 Cravath, Swaine & Moore
67%
#7.00
#7 Wachtell, Lipton, Rosen & Katz
50%
#1.00
#8 Jones Day
50%
#3.33
#9 Davis Polk & Wardwell
50%
#4.67
#10 Sullivan & Cromwell
50%
#7.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026