Top Architectural & Interior Design Firms Brands by AI Visibility in United States

In the fiercely competitive U.S. Architectural & Interior Design market, Gensler and HOK emerge as clear GEO leaders, both achieving a 100% Visibility Index, signifying ubiquitous presence in generative AI responses. The "Avg Response Position" metric is critical; lower numbers (closer to #1.0) indicate superior top-of-mind recall, consistently capturing leading AI recommendation slots. Gensler, with an average position of #3.17, outperforms HOK (#5.17), demonstrating stronger optimization for AI suggestions despite similar overall visibility.

Beneath these giants, a dynamic second tier emerges, with Skidmore, Owings & Merrill (83.3% Visibility) maintaining significant presence. NBBJ (66.7% Visibility, #2.25) and Stantec (66.7% Visibility, #3.50) exhibit robust performance. Critically, Kohn Pedersen Fox Associates (33.3% Visibility, #1.00) and Perkins+Will (33.3% Visibility, #1.50), despite lower overall visibility, achieve unparalleled top-positioning. This indicates highly effective, targeted GEO strategies ensuring their prominence in specific, high-intent AI queries within the broader real estate and property sector.

Rank Brand Name Share of Voice Avg Position
#1 Perkins&Will
100%
#2.83
#2 Gensler
100%
#3.17
#3 HOK
100%
#5.17
#4 SOM (Skidmore, Owings & Merrill)
100%
#5.83
#5 NBBJ
67%
#2.25
#6 Stantec
67%
#3.50
#7 Kohn Pedersen Fox (KPF)
67%
#4.50
#8 Rockwell Group
33%
#6.50
#9 HKS Architects
33%
#7.00
#10 AECOM
33%
#8.50

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 23, 2026