Top Commercial Real Estate Agencies Brands by AI Visibility in United States

Colliers, Cushman & Wakefield, and JLL are primary market leaders among U.S. commercial real estate agencies, each achieving 100% generative engine optimization (GEO) visibility. This pervasive presence across AI recommendation cycles establishes them as omnipresent. However, their average response positions (ARP) vary: Colliers leads this tier at #3.17, Cushman & Wakefield at #4.50, and JLL at #7.50. Lower ARPs signify superior top-of-mind recall, placing brands higher in AI recommendations.

Marcus & Millichap and Newmark show strong GEO performance with 83.3% visibility and exceptional ARPs of #1.20 and #2.20, consistently capturing leading AI recommendation slots. Eastdil Secured, despite 33.3% visibility, achieves the market's top ARP of #1.00, signaling potent, albeit selective, prime AI recommendations. CBRE (83.3% visibility, #6.40 ARP) and Savills (66.7% visibility, #5.50 ARP) complete the field, showcasing diverse GEO strategies.

Rank Brand Name Share of Voice Avg Position
#1 Newmark
100%
#3.00
#2 Colliers
100%
#3.17
#3 Cushman & Wakefield
100%
#4.50
#4 CBRE
100%
#6.00
#5 JLL
100%
#7.50
#6 Marcus & Millichap
83%
#1.20
#7 Savills
67%
#5.50
#8 Eastdil Secured
33%
#1.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026