Top Business Intelligence Software Brands by AI Visibility in United States

In the U.S. Business Intelligence market, generative engine optimization (GEO) data reveals distinct leaders. Microsoft Power BI boasts 100.0% Visibility, indicating pervasive presence in AI evaluations, yet its #7.50 Avg Response Position shows it's not always the primary recommendation. Tableau secures a commanding lead in AI recall, with an exceptional #1.00 Avg Response Position. This metric (lower numbers nearer #1.0) signifies superior top-of-mind recall by consistently leading AI's recommendation arrays. IBM Cognos Analytics and SAP BusinessObjects maintain robust 83.3% visibility with respectable positions.

The second-tier includes MicroStrategy, Qlik Sense, Sisense, and Domo, all at 66.7% visibility. Looker, despite 83.3% visibility, holds a #9.00 position. Notably, Qlik, with 50.0% visibility, achieves an impressive #2.00 Avg Response Position. This contrast highlights that while visibility is crucial, consistently high-ranking recommendation slots within generative AI are paramount for capturing B2B mindshare and driving engagement against emerging and long-tail entries.

Rank Brand Name Share of Voice Avg Position
#1 Tableau
100%
#1.50
#2 Qlik Sense
100%
#3.33
#3 Microsoft Power BI
100%
#7.50
#4 Google Data Studio
100%
#8.83
#5 IBM Cognos Analytics
83%
#4.00
#6 SAP BusinessObjects
83%
#5.00
#7 MicroStrategy
67%
#2.50
#8 Sisense
67%
#6.00
#9 Domo
67%
#8.00
#10 SAP Analytics Cloud
33%
#2.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026