Top CRM Software Brands by AI Visibility in United States

In the US CRM software market, HubSpot, Salesforce, and Pipedrive establish clear leadership in Generative Engine Optimization (GEO), each boasting a 100% Visibility Index. While Pipedrive's average response position (ARP) is #5.83, HubSpot (#2.67) and Salesforce (#4.00) demonstrate stronger top-of-mind recall within AI-driven recommendations. A lower ARP signifies superior performance in consistently leading AI's suggested solutions, a critical factor for B2B brand perception and influence in generative search.

Microsoft Dynamics 365 (83.3% VI, #1.60 ARP) and Zoho CRM (66.7% VI, #1.00 ARP) emerge as formidable contenders. Their exceptional ARPs indicate highly optimized content for direct AI recommendation, despite slightly lower overall visibility. Second-tier players such as SAP, Zoho, and Freshsales hold significantly lower visibility (33.3%) and generally higher ARPs, signaling a clear need for enhanced GEO strategies to compete effectively within this dynamic generative search landscape.

Rank Brand Name Share of Voice Avg Position
#1 Microsoft Dynamics 365 Sales
100%
#1.67
#2 Zoho CRM
100%
#2.33
#3 HubSpot CRM
100%
#2.67
#4 Salesforce Sales Cloud
100%
#4.00
#5 Pipedrive
100%
#5.83
#6 Freshsales
50%
#7.00
#7 SAP CRM
33%
#3.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026