Top Cybersecurity & Endpoint Protection Brands by AI Visibility in United States

In the U.S. Cybersecurity & Endpoint Protection market, CrowdStrike and Palo Alto Networks exhibit strong generative engine optimization (GEO) presence, both achieving 100% Visibility Index. Yet, the clear leader in top-of-mind recall is Microsoft, despite 66.7% Visibility, consistently ranking first with an exceptional Avg Response Position of #1.00. This signifies unparalleled success in consistently leading AI's recommendation arrays. McAfee and Fortinet also demonstrate strong top-of-mind recall, both securing an impressive #2.00 Avg Response Position, highlighting effective GEO strategies.

Further analysis reveals a competitive second tier, with Trend Micro and SentinelOne demonstrating significant presence at 83.3% visibility. Their average response positions are lower. Sophos balances decent visibility (66.7%) with a respectable #5.50 position. Symantec and Bitdefender, despite more limited visibility, manage favorable response positions, indicating targeted GEO effectiveness. The market rewards a dual strategy of broad presence and optimized content that drives superior AI-driven recommendation and recall among B2B buyers.

Rank Brand Name Share of Voice Avg Position
#1 Microsoft Defender for Endpoint
100%
#3.33
#2 CrowdStrike Falcon
100%
#5.33
#3 Palo Alto Networks Cortex XDR
100%
#6.33
#4 Trend Micro Apex One
83%
#7.80
#5 SentinelOne
83%
#8.00
#6 Sophos Intercept X
67%
#5.50
#7 McAfee
50%
#2.00
#8 Cisco Secure Endpoint
50%
#3.67
#8 Symantec Enterprise
50%
#3.67
#9 Fortinet
33%
#2.00
#10 Bitdefender
33%
#3.50

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026