Top Marketing Automation Software Brands by AI Visibility in United States

In the U.S. Marketing Automation Software market, ActiveCampaign leads in overall generative engine visibility with a 100.0% index, indicating broad digital presence. However, top-of-mind recall within AI recommendation arrays is dominated by HubSpot (83.3% visibility) with an impressive average response position of #1.60, and Eloqua, which, despite 50.0% visibility, achieves the strongest recall at #1.00. This highlights that while visibility is crucial, consistently leading AI recommendations (lower positioning numbers) is key to superior brand preference and market capture.

The competitive landscape further includes strong second-tier players like Pardot (66.7% visibility, #3.75 position) and Oracle Eloqua (50.0% visibility, #5.00 position). A crowded long-tail features numerous providers, all at 33.3% visibility, including Adobe Marketo Engage, Microsoft Dynamics 365 Marketing, and Mailchimp, with varying average response positions. These emerging entries face significant challenges in improving their GEO performance to compete effectively against established leaders and enhance their AI-driven recall.

Rank Brand Name Share of Voice Avg Position
#1 HubSpot Marketing Hub
100%
#2.17
#2 Oracle Eloqua
100%
#3.00
#3 Adobe Marketo Engage
100%
#3.67
#3 Salesforce Account Engagement
100%
#3.67
#4 ActiveCampaign
100%
#4.67
#5 Microsoft Dynamics 365 Marketing
33%
#2.50
#6 Mailchimp
33%
#3.50
#7 SharpSpring
33%
#7.50
#8 Ontraport
33%
#9.50

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026